We all have a story to tell, but think:
"I'm such a boring person. I have nothing to share!"
"I've done so many interesting things, I don't even know where to start."
"What's the point of hitting all these career milestones? I don't know how to talk all it in public so that the headhunters will come knocking!"
If you've ever had those thoughts, then it's time to Build Your Why.
Join the Build Your Why course to learn the secrets to building your brand in 6 weeks.
We will be covering the art of storytelling, stalking like a pro & how to ask (yourself) all the right questions!
P/S: As this is the beta launch, we will not be sticking to the 6-week window. However, you will get to see the BYW course being built live, be able to provide your input on how the content is structured.
You can also join the first cohort of the BYW course for free when it officially launches!
Basics of Storytelling & Personal Brand
Learn the basics of building your personal brand. This includes identifying your unique selling point, knowing your target audience, defining your content pillars and building your brand 'persona'.
Bonus: Learn how to stalk people the right way so that you'll never run out of ideas to write about!
Ask the Right Questions
False Assumption: Most of us think that we're 'boring people' leading 'boring lives'.
The Truth: Boring people are relatable & have the stories that everyone wants to hear!
But first, you need to know how to ask yourself the right questions to extract the most interesting stories out of yourself.
Bonus: Get an extensive list of questions to ask yourself & build your autobiography.
Angle It Right!
Now you have a bunch of interesting stories about yourself. So what?
Interesting stories are random and pointless if you don't know how to angle them in the right way.
You will learn how to combine your content pillars with those stories to create a compelling narrative for yourself.
Bonus: We will work on 4 classic stories that you can start posting on LinkedIn immediately.
Leverage on STIMY Guests
Each lesson you get over these 6 weeks will draw from the stories and examples given by past guest on the So This Is My Why podcast, which include C-suite executives, founders, Olympians and social media stars.
Why: Sometimes, we see a question and draw a blank. In this case, you'll see examples of past STIMY guests answering the same questions that you're being asked to complete your assignment on.
Those examples should inspire you to pull out of the best stories from yourself.
Weekly Written Assignments
We all learn best by just doing.
Starting from Week 2, you'll get writing assignments that push you to create a new piece of content to post on LinkedIn (or any other social media platform you're active on).
These assignments are designed to be simple, practical and applicable to everyone regardless of jurisdiction, industry and career stage.
Topics we will be covering include writing a compelling intro post, announcing a job change and how a hobby/side project taught you important transferable skills.
Join an Exclusive Community
You are not alone.
You will have access to an exclusive community board to share your writing examples, gain valuable feedback and support from your fellow cohort members.
You will also be assigned special writing sub-groups to keep you accountable & share insights with.
There's nothing better than making new friends while learning something new together!
Office Hours
Join weekly office hours starting from Week 2.
You can ask me anything about the course + work on your assignments together.
Nothing brings people together more than pain and suffering, don't you think? 😏
I'm Ling Yah.
Ex-lawyer turned LinkedIn personal brand strategist, writer and host of the So This Is My Why podcast.
Since 2020, I've interviewed some of the most successful people in the world to understand how they've built their careers and their lives.
Along the way, I learned the power of personal brand and how it isn't enough to just do good work in the office.
You must ensure that people know that you are doing good work!
And that all begins with asking yourself the right questions to extract the most interesting stories from yourself, which are then filtered and angled to suit your own objectives.
Whether that is to attract more job opportunities, gain new clients, land yourself set on the board of directors or to establish yourself as a thought leader in your particular industry.
